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Promoting nine-hole golf this summer: National marketing campaign goes live


Nine-hole golf is fast, fun and fits into busy lives – whether it’s early in the morning, after work, at weekends or even on holiday.

Nine-hole cards can also now be submitted for handicap purposes through nine-hole competitions, so it’s also a great way to keep your skills sharp and your handicap up to date.

That’s why, this summer, we are encouraging you – Australia’s golf clubs and facilities – to offer nine-hole opportunities to members, visitors and social golfers around Australia to get in touch with you to find out what nine-hole opportunities you are offering over the summer.

The 2017 Emirates Australian Open marked the start of a marketing campaign to inspire golfers to get out and #Play9, with 28 lucky players from around Australia playing the back nine of The Australian Golf Club on the evening of the third day of the championship.

Team SA finished 3rd in the #Play 9 Championship Final – full wrap here > In the footsteps of legends’

To help you promote your nine hole golf initiatives, we’ve created some video content and imagery to match the key messages above, which you can use on your social and digital channels.

We have also set aside some budget for some targeted social media marketing to help you attract participants to specific nine-hole activities. If you would like to make use of this opportunity, please email

We hope you’ll provide great #Play9 experiences to members, visitors and social golfers this summer.

Good golfing.




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